Pop minstrels, corporate domination, and teenage puppets:
A quick look at the top 10 youtube hits of all time (as of Jan 1, 2011)

I just watched the top ten youtubes of all time so that you wouldn't have to. There's still DIY content available on youtube but the top ten is mostly a story of domination by pop cult machinery constructing and exploiting nearly every teenage click of global computer access...